When you’re browsing for cute clothes in the style of Lolita, gyaru, mori girl, fairy-kei, and others, you may find in your searches through Ebay, Storenvy, Aliexpress and others that you begin to recognize certain pieces listed! Maybe you’ll recognize the model wearing the fashions, or something about the photography will look familiar to similar listings you’ve found. You have the vague idea that they’re probably TaoBao brands, but what are their names, and where do these listings originate from?
The thing about these marketplaces is that they very rarely actually list these items by name! Knowing the originator of these pieces can help you shop around for them and get them at a fair price. Plus, it’s just good to know where the things you’re buying come from.
Here is my quick guide to my favorite brands that I’ve encountered across these marketplaces! It’s certainly not a comprehensive list, but maybe it can help you find some direction with your own browsing. :3
This is my favorite of all of the TaoBao brands available –
everything is lacy and ruffly, with light floral patterns and soft pastels!
Candy Rain models are usually posed around rich-looking rooms
set with flowers, tea or cakes, or outdoors in a garden setting.
Candy Rain’s YesStyle Brand Page
LoliLoli Shop for Lolita Princess – an Aliexpress seller
BOBON21 – another Aliexpress seller that stocks Candy Rain
Candy Rain’s TaoBao Page
I hope I have the name of this brand correctly;
I only have their YesStyle page to go from.
It doesn’t refer to this brand by name on its TaoBao shop as far as I see. nn;
GOGO Girl is a very widespread brand on marketplaces
that features this model who is doll-like in cuteness!
She is posed against a wall in a cutesy interior room.
Again is the recurring theme of pastel colors and soft fabrics,
like sheer chiffon overlays.
GOGO Girl’s YesStyle Brand Page
PRO-G DEAL – Aliexpress seller that features GOGO Girl heavily
MONGPING finery – another Aliexpress seller
GOGO Girl’s TaoBao Page
Another TaoBao Page for this seller because who knows??
That’s BO-bon, not BON-bon, like a certain bunny-related URL you might know of.
This brand surfaced as a cheaper alternative to Liz Lisa.
Many of their pieces are similar to Liz Lisa stylistically.
They are not listed on YesStyle.
Their usual model has the light strawberry-blonde hair pictured above.
She is usually posed against a blank wall, but as with all of these guidelines,
there are variations sometimes.
LoliLoli Shop for Lolita Princess – again! Such a reliable seller for cute clothes.
BOBON21 – A seller that shares the name, but may not be officially connected.
BoBon21’s TaoBao Page
Pink Doll is also Dabuwawa, and it features mature and elegant clothing!
Their models look older and more mature than the previous featured
kawaii brands, to match the look of their clothing line.
There are also often non-Asian models featured sometimes,
such as the blonde woman in the center above.
They are usually posed in interior spaces against curtains or similar.
Dabuwawa’s YesStyle Brand Page
One, Two, and Three different Aliexpress sellers for Pink Doll
Pink Doll’s TaoBao Page